This summer, four major UK music festivals will have their own Co-op Food stores on site, following a partnership between the Co-op Group and entertainment company Live Nation.
Download, Latitude, and Reading and Leeds festivals will each have a 6,000 square foot shop, catering for 200,000 festival goers. The festival stores will stock over 200 products, including food, water, beer and wine, toiletries, medicines and those festival essentials: sun cream and rain ponchos. Stores will be restocked each day and be open from 7am until 1am.
“We want festival-goers to have the best possible experience while at our events and are always looking for partnerships that enhance this,” said Melvin Benn, MD Festival Republic.
“Having an environmentally conscious food retailer like Co-op onsite will give fans easy access to all the products they need while at our festival campsites, while reinforcing our green principles. We look forward to working closely with Co-op throughout the summer.”
The move puts the retailer “at the heart of festival communities this summer,” according to Amanda Jennings, director of marketing communications at the Group.
“It shows our ambition to reach out to new and younger customers, providing essential and quality products. Co-op is all about being close to the customer and it doesn’t get much closer than being right outside your tent.”