Just Credit Union receives top score in membership survey

The areas covered in survey include values, behaviours and standards

Just Credit Union, a not-for-profit financial co-op serving Shropshire and Telford & Wrekin, has achieved one of the highest national scores in an independent member satisfaction survey. 

The survey, a collaboration between the Association of British Credit Unions Limited (Abcul) and Performance Metrics Ltd, is designed to “take the temperature” of the services provided and culture from a best possible “super cool” to least favourable “red hot”. The questions cover 18 topics under the headings of Values, Behaviours and Standards.

Just Credit Union scored “super cool” across all aspects of the survey, with an overall score of 42.39 on a scale of 36 to 108 (the lower the score the better).

Director of Performance Metrics Ltd, Mark Ryder, described the credit union’s score as “outstanding” for a member temperature check, and one of the best they have seen.

Just Credit Union chief officer Karen Farrow said they were “delighted” to be involved in the survey, and with the results they achieved.

“We aim to improve the financial wellbeing and choices of our members”, Farrow said, adding that this can mean having to say no to a loan or suggesting a lower amount, “always with our members long-term best interests in mind.

“The survey confirmed that this approach is very much appreciated by our members and makes a big difference to our members’ lives.

“What people save with us is what we lend to local people so it’s a great way of supporting the local community or economy.”