International Credit Union Day will take local and global perspectives

Credit unions will share their stories on social media using the hashtag #ICUDay

With International Credit Union Day approaching, the World Council of Credit Unions (Woccu) has announced this year’s theme: Local Service. Global Reach.

Celebrated on the third Thursday of October since 1948, the day highlights the movement’s history and achievements, and shares member experiences.

This year’s theme was chosen by members of Woccu and the Credit Union National Association (Cuna) in the USA, who were asked to choose their favourite out of seven options. Credit unions from 12 countries sent 100 survey responses favouring one theme.

Credit unions wishing to take part can use logos and posters provided by Woccu, and share photos, events, experiences and ideas on Facebook, Twitter, Instagram and LinkedIn using #ICUDay.

“Each credit union serves a local community,” said Woccu president and CEO Brian Branch.

“And it is because of that local service in communities across the world that we have a global credit union movement that’s now 260 million members strong. That’s why our theme – Local Service. Global Reach – so perfectly captures the focus and scope of credit unions as we head into the next decade.”

“Our member focus means that we continuously strive for higher levels of member service and engagement,” added Michelle Kamke, marketing projects manager at Cuna.

“Our co-operative values make us stronger together, because when we empower locally, we inspire globally. ICU Day is a chance to showcase the meaningful change the movement brings to members worldwide.”