East of England Co-operative has appointed Minnie Moll as its executive officer for membership, marketing and media.
Ms Moll will have responsibility for all aspects of membership and all marketing communications across the society’s businesses, which include food, funeral, opticians, pharmacy and travel. For the past five years, she has been marketing director at Notcutts Garden Centres where she launched the Sage Privilege Club loyalty scheme, which last year won two national awards at the Marketing Society Awards.
Speaking of the appointment, Ms Moll commented: “I have always admired the principles and values of the co-operative movement, so I am delighted to be joining the leadership team of the East of England Co-op.
“People increasingly care about the ethics of the organisations they buy from and the East of England Co-op has a unique offering. Whether it is giving profit back to local community initiatives or the ‘Sourced Locally’ ranges that provide fantastic fresh produce while supporting local producers, community is at the heart of everything they do.”
Society President John Pendle said: “We are thrilled to be welcoming Minnie to the society. She is bringing a wealth of experience and enthusiasm and I know she will make a huge contribution to the way the society markets itself. She is joining us at an exciting time with our re-brand well under way, more and more people becoming members and our local food sourcing policy going from strength to strength. I look forward to her contribution to the strategic direction of the society.”