OXFORD, Swindon & Gloucester Co-op staff took a step back in time to help launch the society's new high tech superdividend initiative.
A Victorian market stall outside the Highworth store near Swindon helped emphasise the message that the Co-op 'divi' may be an old idea, but it is just as relevant in the 21st century as it was in the 19th.
Gemma Willis, pictured in her modern store uniform provided a sharp contrast to 'Victorian' Valerie Dennis.
OSG's new superdividend card, which is available to all society members, gives a reward on all business purchases and gives members more incentive to get involved with the day to day running of their co-op.
Initially, dividend will be returned in the form of vouchers posted to members twice a year. The vouchers can then be spent at any OS&G
Co-op business. Members also have the option of donating their dividend to charity, or paying it into their share account.
OSG Chief Executive Bob Burlton commented: `This is another first for OSG Co-op. We have rethought and significantly extended the traditional co-operative dividend to bring it into the 21st century.
`The installation of the new superdividend has required a significant financial investment. However, we believe it will enable us to recruit many new members; increase their loyalty to the society promote trading across all our businesses and increase the society's sales and profits.`