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FAIRTRADE drinks company Cafédirect had a record month in March with its roast and ground coffee the UK's second-best seller.
Boosted by Fairtrade Fortnight, the company's share of the roast and ground coffee market reached its best-ever figure of 10.5 per cent. It trailed the Douwe Egberts' brand which held a 13 per cent share.
In the same period, Cafédirect 5065's value share of the freeze-dried market reached 4.5 per cent and annual sales grew by 28 per cent in a market ...
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