The ground coffee will be served at the Sincil Bank Stadium in the Legends lounge, VIP lounge and hospitality boxes. And it is currently available to buy in almost 40 Lincolnshire Co-op stores in and around the Lincoln area.
It was launched at the Lincolnshire Show with help from star players Bruno Andrade and Tom Pett. Twenty pence from the purchase of each packet will be donated to the Lincoln City Foundation, which helps to create opportunities that inspire and empower individuals and communities.
All three organisations have played pivotal roles in bringing the drink to life. The Lincoln Tea and Coffee Company supplied the ingredients, Lincolnshire Co-op designed the packaging and Lincoln City FC staff helped choose the blend.
The coffee was chosen after a blind tasting session at the club. The 100% Arabica ground coffee has a full bodied and creamy taste with butterscotch and milk chocolate sweetness, soft citrus acidity and a long nutty finish – perfect for warming up on match day.
Lincolnshire Co-op category manager Judy Lyon said: “As proud sponsors of Lincoln City FC and as big supporters of local producers like The Lincoln Tea and Coffee Company, it’s rewarding to see us all work together on something the city will love.
“We’ve enjoyed being part of the process of bringing the product to life and we can’t wait for supporters at the club and our customers to try it.”
Lincoln City FC marketing manager, Jake Longworth, said: “We hope that coffee-loving Imps supporters across the county will try this new blend and help support Lincoln City Foundation in the process.”
Lincoln City Foundation head of community, Paul Hamnett, said: “All support is fantastic for us and we need to raise money to deliver our activities. If we don’t, people miss out. Innovative ways to get funds like this are great and means more people can get involved.”