The world's only 'Coffee Car' - powered by the waste product from coffee production - has buzzed its way into the Guinness Book of World Records as the fastest car of its kind. Commissioned by The Co-operative Food to celebrate 10 years since it converted all its own-brand coffee to Fairtrade, the bean-powered car* reached speeds of 65.5 miles per hour and was presented with the accolade by an official from Guinness on Tuesday 19 February, at Woodford airfield, near Manchester.
Our Fairtrade strategy launched back in 1998 was aimed at 'mainstreaming' Fairtrade. The growth of the sector and the engagement of some major brands means that we believe that this ambition is now being realised. We are extending our Fairtrade commitments and going beyond Fairtrade to support producers in our own unique co-operative way. This film looks at the benefits of Fairtrade at the CONACADO cocoa co-operative and reports on the progress of our own project - the building of a school in the community of Paulo Colorao
This video provides expert commentary on The Co-operative's revolutionary Ethical Operating Plan 2011-13. Executive Director of the United Kingdom Fairtrade Foundation, Harriet Lamb, appraises some key aspects of the Plan, in a speech delivered at the Plan's launch event in February 2011. For more information about our approach to ethics and sustainability, visit our Sustainability Report website: www.co-operative.coop to watch a short film featuring key highlights, or download the full report.