New Zealand Alliance Group enters UK market

The co-op will distribute its Pure South product range via Classic Fine Foods

New Zealand farming co-operative Alliance has partnered with Classic Fine Foods to distribute its Pure South product range throughout southern England and the Midlands.

A UK distributor of fine food from around the world, London-based Classic Fine Foods is expanding its courier network to enable 48-hour delivery.

Donna Smith, Alliance UK and Europe sales director comments: “We are delighted to partner with Classic Fine Foods. With their strong position in the premium food market they are a trusted brand to deliver innovative and artisan products into fine dining establishments.”

Alliance Group is one of the world’s largest lamb producers and produces beef and venison as well. The co-operative, which boasts a turnover of NZ$1.8bn (£996m), is owned by 5,000 farmer members and exports to 65 countries across the world.

Through this partnership, Alliance will be supplying its Pure South range of lamb and venison to high-end restaurants, hotels, department stores and gourmet food outlets. The Pure South product range also includes the co-op’s recently launched Te Mana lamb, a 21-day aged, premium lamb that has been bred in the New Zealand high country as part of a ten-year programme. The lamb presents naturally elevated levels of Omega-3 due to an intramuscular fat.

Both Pure South’s Te Mana lamb and Silere Alpine Merino are free-range and grass-fed, GMO free and raised without the use of antibiotics.

Emma Scott Aiton, sales director at Classic Fine Foods comments: “Classic Fine Foods has always built its success on having the right partners, and Alliance is no exception. We look forward to a prosperous future working alongside Alliance and their spectacular premium lamb brands such as Te Mana and Silere.

“Together we are building a partnership that chefs can rely on for top quality, specialist knowledge and flexibility. We have no doubt that we will have sensational results together.”

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