Membership and campaigns hub

Learn, share and talk with membership and campaigns professionals from around the global co-operative movement. This special hub focuses on best practice and advice in membership and campaigns, as...

Learn, share and talk with membership and campaigns professionals from around the global co-operative movement. This special hub focuses on best practice and advice in membership and campaigns, as well as implementing the co-operative difference.

Read through our articles here – and join our special discussion forum for membership and campaigns professionals.

  • Milking the rewards of member engagement

    One of Britain’s most innovative dairy co-operatives is setting a gold standard for member engagement. First Milk, the UK’s only major dairy business to be 100 per cent owned by British farmers, now operates according to a members’ charter which formally sets out its commitment to giving  1,500 co-operative members a significant role in how the business is run. The charter includes ...

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  • 'Education was – and remains – the lifeblood of all co-operatives'

    Why education is so important for co-operatives

    Co-operatives provide education and training for their members, elected representatives, managers and employees so they can contribute effectively to the development of their co-operative. They inform the general public, particularly young people and opinion leaders, about the nature and benefits of co-operation. This is the fifth co-operative principle, as published by the International ...

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  • The eight toolkits are designed to work alongside a series of short animations

    Putting the fifth principle into practice

    The co-operative principles, the guidelines by which co-ops put their values into practice, are at the heart of what makes co-operatives different. The fifth principle states that co-operatives must provide education and training to both their members, elected representatives, managers and employees (so they can contribute effectively to the development of their co-operatives) and the general ...

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  • Membership campaign case study: Benenden Health

    Organisation name: Benenden Health Status: Not-for-profit friendly society Sector: Healthcare Number of members: Over 900,000 Country/region: UK Campaign name: Rebrand to coincide with open membership Campaign objective: To attract new members following a decision to open eligibility to any UK resident over the age of 16 Target audience: Potential new members outside ...

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  • The launch of the Living On Your Side initiative in November 2012

    Nationwide leads the way in using mutuality to build a sense of citizenship

    When it comes to inspiring members and employees to get involved, Nationwide is leading the way.  In 2013, the mutual financial provider achieved Platinum status in the Business in the Community Corporate Responsibility Index.  It has achieved a clutch of other accolades for its formidable track record in the wider community with a series of citizenship initiatives based around the ...

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  • Membership campaign case study: Rochdale Boroughwide Housing

    Organisation: Rochdale Boroughwide Housing Sector: Social housing Country/region: Greater Manchester Annual turnover: Approximately £52m Number of members: 2,300 tenant members, 500 employee members Number of homes managed: Around 13,750 Campaign name: Our Place and Our Choice Target audience: Tenant members Campaign objective: Involving tenant members in decision ...

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  • As part of the Orange Revolution campaign, NTUC Income established a fleet of 30 trained motorcyclists in orange outfits who could ride to traffic accidents within 20 minutes

    Membership campaign case study: NTUC Income

    Organisation: NTUC Income Sector: Domestic insurance Country/region: Singapore Annual turnover: SGD 2.8 billion (£1.33 billion) Campaign name: Orange Revolution Target audience: Existing and potential customers, decision-makers and influencers Campaign objective: Positioning NTUC Income as simple, honest and different, and changing practices in the insurance ...

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