Scotland’s largest co-operative has launched a charity partnership with Alzheimer Scotland.
Scotmid launched the year-long partnership at the Scotstoun Sports Campus, Glasgow, which coincides with the charity’s Memory Walk month where thousands of people will come together to show their support for people living with dementia in Scotland.
More than 5,000 staff from over 350 stores are teaming up with their communities to raise a target of £250,000. Lakes and Dales Co-operative in England and Semichem Northern Ireland will raise funds for the Alzheimer’s Society.
As part of the initiative, staff will work together to create dementia-friendly communities and challenge perceptions about people living with dementia.
Anna Devine, director of fundraising, communications and marketing at Alzheimer Scotland, said: “Together with Scotmid Co-operative and its brands, I am confident we can achieve great things for dementia. We have an exciting calendar of activity planned at store level which will help engage nearly 5,000 staff and get people talking about dementia to raise essential funds. Every day we invest £15,000 of money raised to provide help, support and services across communities including our Dementia Helpline.”
Malcolm Brown, head of corporate communications for Scotmid, said: “We are very excited about our new charity partnership with Alzheimer Scotland and our team is already full of ideas to ensure we reach our target of £250,000.
“Dementia is a cause that is very close to the hearts of many of our staff, customers and members and therefore apart from raising money, our partnership will see a raising of awareness about dementia, an issue that is gaining increasing attention in the media and which resonates with many.”
• For more details on fundraising activities, visit: http://www.alzscot.org/scotmid
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