Young people in Scotland can receive a 10% discount on their shopping at Co-operative Group and Scotmid food stores.
It is the first time Young Scot has partnered with a major food retailer to offer discounted shopping with its National Entitlement Card (NEC). The initiative provides over 570,000 Young Scot cardholders, aged 11 to 25, with 10% off food, household products, newspapers and magazines when they present a valid Young Scot card at any Co-op store.
Young Scot has conducted research which shows a fifth of young people highlight life expenses, such as food shopping, as a top priority.
John McNeill, regional stores director for the Group’s food business in Scotland, said: “Young people are facing increasing financial pressures, and by working with Young Scot to develop this initiative we’ve found a way to help them make their money go further while being able to shop conveniently.
“We’re a community retailer, with Co-op Food stores across the length and breadth of Scotland and, by offering a discount to Scotland’s young people, we’re giving them a great incentive to make good, healthy choices about the food they eat.”
Louise Macdonald, chief executive of Young Scot, added: “Our research shows that lunch items such as sandwiches and fruit are the most readily purchased products by young adults, with price being one of the top motivating factors when food shopping. We are delighted to be working with the Co-operative Food to support this demand from young people and give them greater opportunities to buy healthy, ethical, and locally sourced food, while saving them money.”
In addition to Co-operative Group food stores, the Young Scot discount will also available from Monday 17 November in Scotmid Co-operative food stores.