Summit announces TOP.COOP winners

The winners of the first TOP.COOP competition have been announced at an awards ceremony in Quebec as part of the International Summit of Cooperatives.

TOP.COOP is an initiative that aims to honour and raise the profile of enterprises that showcase their co-operative or mutualist position through innovative campaigns and communication strategies.

The eight winners from six countries were selected from a total of 30 entries from 10 states around the world. The finalists in each category were determined by a jury of 24 members from 16 countries.

Each entry had to involve one or more campaigns or communication in the advertising, marketing, interactive, new media and mobilisation and involvement categories and had to have been implemented between 1 January 2011 and 30 June 2014.

Suzanne Gendron (managing vice-president, Desjardins Group cooperation and corporate affairs), Charles Gould (director-general, International Co-operative Alliance); and Jan Schiettecatte (director of communications, the Alliance) presented the awards to the winners.

Advertising and Marketing
EXCELLENCE: Vancity of Canada
MERIT: Confédération générale des Scop of France
HONOURABLE MENTION: OP-Pohjola of Finland

Interactive and New Media
MERIT: Alliance des Coopératives Agricoles of France
HONOURABLE MENTION: La Riojana of Argentina

Mobilisation and Involvement
EXCELLENCE: Ontario Co-operative Association of Canada
MERIT: Summit Credit Union in the USA
HONOURABLE MENTION: Singapore National Co-operative Federation

• For more updates from the 2014 International Summit of Cooperatives, click here