Captain Core brings food waste message to high street

Seven Co-operative Food stores are preparing for a visit from an ambassador to highlight food waste. Captain Core will be spreading the word as part of a new...

Seven Co-operative Food stores are preparing for a visit from an ambassador to highlight food waste. Captain Core will be spreading the word as part of a new industry-wide campaign, Working on Waste (WOW).

WOW, from the Institute of Grocery Distribution and the Waste and Resources Action Programme, supports companies as they help their customers reduce food waste. During October 2014 food manufacturers and grocers, including the major supermarkets, will come together for a month of co-ordinated WOW action.

While most businesses will focus on employees during this, WOW’s first year, the Co-operative Food will also work with its members and customers. It is asking them to pledge to become food waste superheroes with Captain Core at special in-store events and online.

The average UK family throws away around £470 worth of food every year. Zoe Bartlett-Casey of the Co-operative Food’s membership team said: “By reducing food waste, WOW participants could recoup this cost to spend on something special, like a family day out or a holiday. If we all take part, just think how much we could collectively save.”

The Group is providing pledge cards offering ideas that can make a big difference, like finding the perfect portion size, making the most of leftovers or using the freezer to prevent waste.

These resources are available online, but seven stores, one in each of the Group’s regions, have been selected to host WOW events. They are Brighton in the south east, Whalley Range in the north west and north Midlands, Earl Shilton in the central and eastern region, Totnes in the south and west, Fishguard in Wales, Wibsey in the north and Dunbar in Scotland and Northern Ireland. The Group is considering rolling out the campaign on a wider scale next year.

Captain Core will launch the campaign at the stores on 8 October.

“The emphasis is on people taking active part, by pledging to take the challenge and by sharing their tips in stores and online,” said Zoe

“We want customers to fall in love with their food again and really value it. They can use the resources we are providing to identify how much food and indeed money they waste and take action.”

Follow the campaign on Twitter with #WOW14 and #Shelfie, on Facebook or at www.co-operative.coop/wow

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