Identity pitch: A review of co-operative identity

Identity: Co-operative Identity Co-operative Business Consultants It is problematic that shareholder owned organisations and brands, such as The Co-operative Bank and Co-operative Travel, are allowed to trade using...

Identity: Co-operative Identity Co-operative Business Consultants It is problematic that shareholder owned organisations and brands, such as The Co-operative Bank and Co-operative Travel, are allowed to trade using the co-operative identity. It is also problematic that The Co-operative Bank holds membership of Co-operatives UK. Co-operatives UK should review which organisations should be eligible to use the name “co-operative”. This review should include a full and open consultation with members of Co-operatives UK and the International Co-operative Alliance – the ultimate guardians of co-operative values and principles. Co-operatives UK should report back on this review of Co-operative identity no later than Congress 2015.

Co-operative Business Consultants

It is problematic that shareholder owned organisations and brands, such as The Co-operative Bank and Co-operative Travel, are allowed to trade using the co-operative identity. It is also problematic that The Co-operative Bank holds membership of Co-operatives UK.

Co-operatives UK should review which organisations should be eligible to use the name “co-operative”. This review should include a full and open consultation with members of Co-operatives UK and the International Co-operative Alliance – the ultimate guardians of co-operative values and principles. Co-operatives UK should report back on this review of Co-operative identity no later than Congress 2015.

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