Scotmid Co-operative has raised over £150,000 for Prostate Cancer UK – six months into its charity partnership.
As well as raising funds for research into prostate cancer, the charity partnership is also aimed at increasing awareness among employees and local communities.
Fiona Dunlop, fundraising manager for Scotland at Prostate Cancer , said Scotmid staff members had shown “enthusiasm and generosity”. She added: “To have achieved our initial annual fundraising target within six months is just incredible. Our Men United campaign is a rallying call for people to come together to beat the common enemy of prostate cancer. With partners like Scotmid on board, we know this is a battle we can and will win.”
To support the fundraising campaign, staff members have taken part in a number of activities, including zip sliding across the River Clyde and cycling from Glasgow to Edinburgh. Scotmid has also held a national talent contest for staff, raising nearly £40,000.
Over 70 staff grew moustaches as part of the Movember campaign, which provides funds to Prostate Cancer, while Karen Grant, branch supervisor at Scotmid’s Bishopmills store in Elgin, shaved her head in support of the partnership in October.
Malcolm Brown, head of corporate communications for Scotmid, said: “We are amazed and very proud to have already achieved our fundraising target for our charity of the year, Prostate Cancer UK.
“For the news to come on the same day that we have pledged our support for Prostate Cancer UK’s Men United campaign has been an added bonus. We are now hoping to raise over £200,000 during the rest of our charity year.”
Men United v Prostate Cancer is an integrated television, print and digital media campaign that aims to “build a united front of men against the disease” and will be running until the end of March.
The society’s partnership scheme, launched in 2001, has managed to raise more than £1m since its initiation, having sponsored many charities, including The Princes Trust, the Royal National Lifeboat Institute and Marie Curie Cancer Care.