Co-operative Food stores will be selling a pre-pay mobile package from the Phone Co-op in spring.
The Co-operative Mobile pay-as-you-go (PAYG) SIM card will offer competitive rates, transparent pricing and extensive UK coverage. The service will be provided by the Phone Co-op, the only co-operative telecommunications supplier in the UK.
Steve Murrells, retail chief executive at the Co-operative Group said the co-operative collaboration will help utilise the strengths of both businesses to provide a mobile package for Co-op customers.
“We are delighted to be working with the Phone Co-op to offer one of the most transparent and competitive packages, which will challenge the industry with a more equitable charging structure,” he said.
Vivian Woodell, chief executive of the Phone Co-op, added: “We are really pleased to be working with the Co-operative Group on this new venture. Launching the first co-operative pre-pay SIM card is an important milestone for us.
“Telecoms products and pricing can be very confusing and this can undermine consumers’ trust. We want to tackle this head on. The Phone Co-op is owned by its customers and puts them first. Our high ethical standards are reflected in the way we operate.”
The Co-operative Mobile PAYG SIM card will be available across the country in Co-operative stores. Customers will also be able to order it by phone and online from the Phone Co-op.
Guided by social and environmental responsibility, the Phone Co-op is the only telecoms provides in the UK that is 100% owned and run by its customers. It operates nationwide, providing fixed and mobile telecommunication services to over 23,000 customers.