ICMIF member Surco Seguros, Uruguay, and the National Road Safety Unit (UNASEV – Unidad Nacional de Seguridad Vial) have collaborated on a safety initiative for school children as part of Surco’s ongoing CSR activities with local communities. An online trivia questionnaire competition has been launched where children can win prizes can for taking part.
The competition has the theme of choosing to take care of oneself; whilst looking after the community also (“Yo elijo cuidarme: casco causa común”).
The trivia contest is the latest initiative in Surco Seguros’ ongoing CSR programme. Surco is keen to work closely with local communities in Uruguay to improve members’ quality of life through different safety and prevention initiatives. The competition has had the support of the Uruguayan Nursery and Primary Education Board (the CEIP – Consejo de Educación Inicial y Primaria) and it was a key activity in the 2013 national road safety week.
The success of the competition has been overwhelming and there have been many winners across the country with prizes including bicycle helmets, tablets and digital cameras.
The prize ceremony took place at the headquarters of Surco Seguros with many senior executives attending.