In 1988 Frans van der Hoff, a Dutch missionary, along with a Dutch economist named Nico Roozen the development agency, Solidaridad, launched the Max Havelaar label, named after a fictional character who opposed the exploitation of coffee pickers in Indonesia. The label’s organization in the Netherlands went on to co-found the Fairtrade International system in 1997.
To mark Fairtrade’s jubilee, Max Havelaar Netherlands, has invited smallholders from across the world to ‘Max Havelaar Jubliee Conference: Smallholder Innovations’, a day-long event in Utrecht, Netherlands. At the event, farmers will share how they are changing their communities through Fairtrade and Peter d’Angremond, Executive Director of the Max Havelaar Foundation, will present the first-ever, carbon-neutral coffee to help coffee farmers combat climate change.
More at Fairtrade International post