Last December, ICMIF member SURCO Seguros of Uruguay organised a national competition for school children as part of their celebrations of the United Nations International Year of Cooperatives (IYC2012) and also as part of their CSR activities. The competition was called “Working together to build a better Uruguay” and school children throughout Uruguay were invited to write short stories about their experiences of interacting and working together with others. The aim of the competition was to promote awareness of the nature and benefits of cooperatives amongst the schoolchildren as well as an understanding of the importance and the growth of the cooperative sector in Uruguay. This also provided an opportunity for the promotion of the International Year of Cooperatives. 128 schoolchildren took part in the competition.
The competition had the support of the National Education Administration in Uruguay and also the Fundación ACAC, the main channel for the CSR activities of Cooperativa ACAC, a savings and credit cooperative.
Lic. Silvana Tachini, Director of Human Resources for SURCO Seguros, told ICMIF:
“For SURCO Seguros the experience of organising the competition was extremely valuable…it promoted greater understanding amongst families and communities on cooperatives, their principles and inherent values. The competition is a powerful tool which we use in our social responsibility activities, in strengthening ties across a number of institutions such as schools, cooperatives and the community and also on a personal level between adults and children across the country.”