Co-operatives have been named as part of the UK's top Superbrands.
In an annual survey, thousands of British consumers alongside marketing and business experts judge the UK's strongest brands and have rated co-operatives to join big brands such as Apple, British Airways, Google and Visa.
The Co-operative brand of retail stores, rolled out by the Co-operative Group and adopted by other societies, is positioned alongside other major supermarket brands such as Asda, Tesco and Sainsbury's in the Top 500 consumer brands. Employee-owned retailer John Lewis, and its Waitrose supermarket, have also been named in the survey.
While, the Co-operative Bank and Co-operatives UK have been listed in the top 500 Business Superbrands, which recognises an organisation that has established the finest reputation in its field. And "offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise".
Independently administered by The Centre for Brand Analysis, which draws on a variety of sources, from sector reports and blogs to public nominations a shortlist of 1,100 organisations was created from thousands of considered brands.
Ed Mayo, Secretary General of Co-operatives UK, said: “I am delighted that Co-operatives UK has been recognised for its value as one of the top 500 business superbrands.
“Our purpose is to promote, develop and unite the co-operative economy. This is an indication that the whole of the co-operative movement has raised its profile, in part through the success of our high profile campaigns such as Co-operatives Fortnight.
“The size of the co-operative economy has grown by more than 25% in the last five years and co-operatives are seeing a resurgence because people can trust them.”
• To see the full list of Superbrands, see below.
In this article
- Brand management
- British Airways
- British co-operative movement
- Co-operatives UK
- Consumer cooperative
- Economy of the United Kingdom
- Human Interest
- Person Career
- Social Issues
- The Co-operative brand
- The Co-operative Food
- The Co-operative Group
- United Kingdom