Findings of 2 studies revealed for the first time!

Cooperatives are one of the most major organizational innovations to date. If they formed a country, it would be the ninth largest economy and the largest democracy in...

Cooperatives are one of the most major organizational innovations to date. If they formed a country, it would be the ninth largest economy and the largest democracy in the world. But beyond these statements, what is the socio-economic impact of cooperatives on a global scale? How are cooperatives perceived throughout the world?

These questions will be at the forefront of both studies, whose results will be presented for the first time: the first was conducted by the Ipsos research firm in partnership with Université du Québec à Montréal (UQAM) and the second was conducted by Institut de recherche et d’éducation pour les coopératives et les mutuelles de l’Université de Sherbrooke (IRECUS). The results of both studies will be discussed during the round table held on Tuesday, October 9, at 11:25 a.m. under the theme “The role of cooperatives and mutuals in the global economy – From theory to practice”.

Theme of the first study: The cooperative movement: the world’s perception of cooperatives and mutuals

Summary: It is the first international study on what people think of cooperatives. It will present the findings of meetings with over 200 people in 5 countries (Canada, United Kingdom, France, Japan and Argentina). Moreover, the study will present promising avenues for the future of cooperatives. This study outlines the exchanges and discussions of 10 groups of people on what they know, understand and like about the cooperative movement. In Quebec City, Manchester, Paris, Buenos Aires and Tokyo, the exchanges between 2 groups, one composed of members and the other of non-members, were carefully analyzed. The findings: interesting views based on the relationship of participants with cooperatives and distinctive cultural differences. This study was conducted by the Ipsos firm and UQAM.

Presentation: Daniel Bricker, CEO, Ipsos Public Affairs, Ipsos, Canada

Theme of the second study: Socio-economic impact of cooperatives and mutuals worldwide

Summary: Nearly 300 years ago, facing serious poverty, exclusion and inequality problems, men and women found a new way to meet their needs: cooperatives. This ambitious project evolved in practice and in theory and, 300 years later, IRECUS was given the mandate to analyze the socio-economic impact of cooperatives.

Cooperatives are one of the most major organizational innovations. If they formed a country, it would be the ninth largest economy and the largest democracy in the world. Cooperatives are also the largest democracy and entrepreneurship school and their contribution to making the world a better place is achieved by staying true to their roots and educational nature.

Presentation: Michel Lafleur, Director, Institut de recherche et d’éducation pour les coopératives et les mutuelles de l’Université de Sherbrooke (IRECUS), Canada

Round Table Chair: Bernard Motulsky, President, Conseil consultatif de régie administrative, Autorité des marchés financiers, Canada

When: Tuesday, October 9, 11:25 a.m.

All Summit participants will have access to the findings of these 2 groundbreaking studies.

About Ipsos

Founded in 1975, Ipsos is a global independent market research company ranking third worldwide among research firms. Ipsos is committed to working with clients to identify the right solutions to their specific challenges. It lives and works in the largest markets and does business wherever it’s needed. It knows brands, how to develop them and how to build them. It assesses market potential and interprets market trends. It helps its clients build long-term relationships with their customers and employees, carries out advertising tests and studies audience responses to various media by measuring public opinion around the globe.

For more information about Ipsos, please visit www.ipsos.ca/en.

About the Chair

Founded in 2002, the Chair of Public Relations and Marketing Communication of the Université du Québec à Montréal (UQAM) serves to build knowledge, train students and foster public debate on all issues related to the communications profession and its role in society. It conducts research on issues related to public relations and marketing communication conditions and practices and the development of the communications field.

For more information about the Chair, please visit www.crpcm.uqam.ca/default_en.aspx.

About IRECUS

The Institut de recherche et d’éducation pour les coopératives et les mutuelles de l’Université de Sherbrooke (IRECUS) was created in 1976. It brings together teachers, researchers, students, cooperators and mutualists to carry out, using the cooperative paradigm, multidisciplinary educational and research activities in the management and development of cooperatives and mutuals.

For more information about IRECUS, please visit http://www.usherbrooke.ca/irecus (in French only).

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