One million people to see NZ’s cooperative capital

An estimated one million people will be told in big bold signage that Ashburton is the Cooperative Capital of New Zealand when they drive through the South Island...

An estimated one million people will be told in big bold signage that Ashburton is the Cooperative Capital of New Zealand when they drive through the South Island town on State Highway One.

With signs are being erected at each end of the town and a daily traffic count of more than 16,000 cars and an average of two people in each car, up to one million people will see the Cooperative Capital signs for the month they are on display.

More than 40 cooperative businesses can be found in and around Ashburton. For this reason the Cooperatives Association awarded Ashburton the title Cooperative Capital of New Zealand as part of the UN International Year of Cooperatives 2012.

PHOTO CREDIT: KIRSTY GRAHAM (Ashburton Guardian

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