Starting in April, thousands of Canadian consumers will get a taste of the International Year of Co-operatives when they butter their toast or put sour cream on their baked potato.
Gay Lea Foods, the largest dairy co-op in the province of Ontario, will feature the IYC logo and the words "your local farmer-owned co-operative" on the foil liners in tubs of its spreadable butter, Nordica cottage cheese and sour cream. Gay Lea is the first major Canadian producer co-operative to include a message about the International Year on its products.
"We are doing this because Gay Lea Foods is proud to be a co-operative and wishes all consumers to know that co-operatives truly do make a difference," said Michael Barrett, chief operational officer for Gay Lea.
The IYC liners will be included in the Gay Lea products until the end of 2012.
In this article
Join the Conversation