Starting in April, thousands of Canadian consumers will get a taste of the International Year of Co-operatives when they butter their toast or put sour cream on their baked potato.
Gay Lea Foods, the largest dairy co-op in the province of Ontario, will feature the IYC logo and the words "your local farmer-owned co-operative" on the foil liners in tubs of its spreadable butter, Nordica cottage cheese and sour cream. Gay Lea is the first major Canadian producer co-operative to include a message about the International Year on its products.
"We are doing this because Gay Lea Foods is proud to be a co-operative and wishes all consumers to know that co-operatives truly do make a difference," said Michael Barrett, chief operational officer for Gay Lea.
The IYC liners will be included in the Gay Lea products until the end of 2012.