If you want fast access to unique intelligence about the cooperative/mutual insurance market, follow this new ‘ICMIF InSider’ blog on the ICMIF web site. I will be sharing the latest findings from my global research across ICMIF’s membership, research which I believe can enhance your competitive position and help grow your business, and which you cannot find elsewhere.
In my blogs, I’ll be sharing the key conclusions from a new series of short papers, ‘ICMIF InSights’. These are topical, short papers, aimed at busy decision-makers like you, which I’ve designed to highlight key management issues we all need to consider, to aid our strategic thinking.
You will also be among the first to find out about the latest best practice case studies (ICMIF InDepth) which we will be collecting from our members. These more in-depth reports will further explore the themes already discussed in ICMIF InSights and feature members from around the world. The aim of these reports is to guide, inspire and nurture innovation.
I am starting with this topic to help members in their ongoing efforts to differentiate themselves within their market. With almost 1 billion people worldwide now belonging to a co-operative or mutual, it is the perfect time to consider how we can leverage our business model online.
My paper briefly presents the main approaches used by ICMIF members to communicate their values online; and highlights the questions we need to ask ourselves as we develop our online marketing strategies. I hope that you find it useful.
If you have values-based marketing messages that you would be proud to showcase as an example of best practice, please contact me at [email protected] by the end of April, 2012. I would like to receive examples from around the world in any language and in any format (either online or offline) which demonstrate how ICMIF members communicate their mutual/cooperative values and difference to consumers. I’ll be incorporating your contributions into a future edition of InDepth and, of course, sharing some key findings in my InSider blog.