Ken Pickering, Executive Manager Professional Development, AM Institute recaps the successful AM Institute 2012 Business Strategy Forum held on 3-4 March 2012 in Manly Sydney.
“Leaders from Australian credit unions, mutual building societies and mutual banks gathered for the annual AM Business Strategy Forum designed to provide a wide ranging environmental scan as input for their respective strategic planning processes.
The Forum kicked off with an economic and mutual sector briefing from Dr Ric Simes, a partner at Deloitte Access Economics and Mark Degotardi, Head of Public Affairs Abacus Australian Mutuals. The messages included a realisation that whilst Australia is in a strong economic position relative to many of the developed nations the economy will have to work its way through ongoing structural change for the next decade, which will cause its fair share of pain along with new opportunities. On the regulatory front there is a ‘locomotive’ of changes unfolding with Sunday 1 July dubbed Super Sunday when a plethora of new legislation comes into operation.
Gerard Hermens, Director Strategic Learning Partnerships, focused on business strategy using the Blue Ocean strategic Thinking Tool and encouraged mutual leaders to rethink how they might deliver the customer value proposition given the changing marketplace. LOUD Agency executives, Lorraine Jokovic, CEO, and Russell Naughton, Head of Strategy & Innovation, drew on extensive market research to suggest some clear direction around brand positioning in challenging times.
The world of co-operatives was introduced in the third session, with Mervyn Wilson, Principle and Chief Executive of the Co-operative College in the United Kingdom, providing a fascinating insight into global developments in the co-operative sector running on the back of the post GFC fallout and recovery initiatives. Rowan Dowland, General Manager Development bankmecu, provided valuable insight into the strategic direction of Australia’s first mutual bank and suggested a number of opportunities where credit unions and co-operatives might explore business to business opportunities.
Pauline Vamos, CEO of Association of Superannuation Funds of Australia spoke about the magnitude of regulatory change being rolled out for the sector and identified important potential opportunities for mutual ADIs to collaborate with like-minded superannuation funds.
Stresses in the global funding markets exacerbated by the looming new APRA Basel III Capital and Liquidity standards were explored by Cameron Rae, Director of the Laminar Group and Paul Smith, partner at King & Wood Mallesons.
Rocky Scopelliti, National General Manager Industry Development Telstra Enterprise and Government drew on recent research completed for the insurance sector to demonstrate market developments particular in the mobile area. Julian Peterson, Sales & Marketing Director Australia Pacific for dianomi provided insight into changing consumer behaviour online, effect of mobile, tablets and new technology. Julian also showed how companies are marketing themselves in new ways through sponsored content, searches, social media and innovations.
Thanks for the highly successful forum are extended to the sponsors CGU Insurance, eftpos, NGS Super, First Data, Allianz, Quebec International 2012 Summit of Co-operatives, Dacono Holdings, ASL, TAS and Institute of Strategic Management.”
Copies of slide presentations can be viewed at www.aminstitute.org.au.
Ken Pickering, Executive Manager Professional Development AM Institute
T. 07 5446 4155
M. 0410 464 105