Dedicated Fair Trade Brands Announce Major Consumer Campaign for World Fair Trade Day - May 12, 2012
More than 500 Retailer Events Planned – National Contest Offers a Fair Trade Adventure to Sri Lanka
PORTLAND, OR – The fair trade advocacy organization, Fair World Project (FWP), will coordinate more than 500 retail store events on World Fair Trade Day, May 12, 2012. The coordinated campaign to celebrate and promote World Fair Trade Day is being sponsored by dedicated fair trade brands Alaffia, Alter Eco, Dr. Bronner’s Magic Soaps, Guayaki, Equal Exchange, and Maggie’s Organics. Over 500 natural product retailers across the country have already signed up to participate in this unique initiative. “Demand for fair trade products is growing day by day. New Seasons Market is looking forward to hosting World Fair Trade Day promotions in all twelve of our stores in the Portland area” says Cindy Young, New Seasons Market’s wellness buyer.
In-store retailer events country-wide will include sampling and promotional discounts from dedicated fair trade brands; a screening of a new educational video about the principles of Fair Trade; and the opportunity to enter a contest to win a 17 day “Fair Trade Adventure to Sri Lanka.” The contest will be the first of its kind organized nationally and will provide an all expenses paid trip in conjunction with Intrepid Travel for 2 random winners to visit the ‘Coconut Triangle’ region of Sri Lanka where the world’s first organic and fair trade coconut oil project was developed over the last half-decade.
More on FWP Campaign at FWP News Release
More on World Fair Trade Day at FTRN WFTD