‘Take a Step’ for Fairtrade is this year’s campaign call for people to engage with the Fairtrade Foundation’s vision of an even bigger movement for positive change on unfair trade, including making the switch to buying Fairtrade.
Starting in Fairtrade Fortnight (February 27th–March 11th), the Foundation is challenging people to take a step in the right direction by thinking about what they can do every day, every week or every month to make a difference to the lives of farmers in the developing world who produce the products they buy.
Many of the steps that will be taken around the country will involve bake-offs and tea parties using Fairtrade ingredients; tastings of the wide range of Fairtrade foods and drinks; quizzes and competitions on Fairtrade; fashion shows to showcase Fairtrade cotton; large public events that involve talks and films on Fairtrade..
Together, the Fairtrade Foundation wants the public to take 1.5 million steps for Fairtrade in 2012. That’s one for every Fairtrade producer Fairtrade aims to work with around the world. Each step leads to a better deal that millions of farmers and workers in developing countries urgently need. The public will be able to register their own steps on a special online ‘stepometer’.
This year’s theme is based on the concept of a step being the smallest part of the larger journey of Fairtrade that consumers and farmers are on. People at either end of the supply chain — the producers and the consumers — are all on different points of a journey towards a better trade system through Fairtrade.
The campaign call seeks to appeal to the broad range of audiences, by asking new Fairtrade fans to take just a small step towards a fairer world, whilst keeping the Fairtrade stalwarts galvanised by ambitious targets to see how many people in their area they can get to join them in taking steps for Fairtrade.
• To take a step for Fairtrade, visit: fairtrade.org.uk/step.