The Co-operative Food is “ramping up” its in-store electrical offer by rolling out a new-look concept to 32 stores this week.
As part of The Co-operative Group, the business has teamed up with the group’s online electrical retailer, The Co-operative Electrical, to “exploit” the sector’s potential in a food environment.
The revamp and expansion of in-store electrical displays, which will offer top brands at Internet prices, follows a successful pilot at five Co-operative food stores which saw electrical sales increase by 235%.
More than 100 small domestic appliances will now be available in store, including brands such as Toshiba, Samsung, Kenwood and Morphy Richards. The new range will include everything from headphones to HD televisions, and coffee makers to food processors.
The new concept will be introduced to a further 33 stores with an existing electrical offer in the New Year.
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