It’s finally here, that time of year when thoughts turn to family, holidays and giving.
As cooperatives, “giving back” is deeply rooted in our nature and the principles that govern our business model. It is expressed through member education or simply supporting local communities in ways that help them grow and prosper.
The generosity of credit unions and all co-ops alike during this time of year is outstanding, from Operation Best Wishes on the national level, supporting military families by enabling them to make video greeting cards for their deployed loved ones, to all the support that’s shown on the local level to organizations that feed and shelter the less fortunate.
This year, however, let’s not be on autopilot when it comes to giving. At a time in our country’s history when so many are coping with hardships that can overwhelm the best of us, giving needs to take on a new meaning. I’m not talking about giving that simply sees another necktie being added to the collection that’s already in Dad’s top drawer or simply writing out a check to a local charity.