Allegations of Debit Steering Running Into Doubts – Credit Union Times

A California credit union's suspicions that some Los Angeles retailers have been steering consumers to use other payment cards for their purchases have been denied by some of...

A California credit union’s suspicions that some Los Angeles retailers have been steering consumers to use other payment cards for their purchases have been denied by some of the retailers and described as doubtful by the National Retail Federation.

Robert York, CEO of the 13,000-member, $108 million California Bear Credit Union in Los Angeles, had written an email on Nov. 18 to other California credit union CEOs reporting that some members and employees had reported difficulty using their CU-issued debit cards.

The email said some retailers appeared to want them to instead use cards issued from larger banks for their purchases.

York sent the email to see if any other CUs had seen the same thing and reported Monday that California Bear had received no positive responses.

Further, one of the retailers that had been named in his email, the Regal Entertainment Group, parent company of Regal Cinemas, flatly denied that it had been trying to influence debit card choice.

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