The Co-operative Group is adding QR codes to fresh produce packaging in a move to help consumers access information about the origins of the food it sells.
The codes will direct consumers straight to The Co-op’s mobile site and information about its food, suppliers, nutritional information and recipes by scanning the codes with a mobile device in stores.
The trial also includes an SMS text service that directs people to the retailer’s Good with Food mobile website, so that shoppers without smartphones can use it.
It will first appear on packaging for apples, pears, onions, and potatoes, produced by British growers including The Co-operative Farms.
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