A catchy, three-minute video illustrating the cooperative difference in a fast-forward format has been a big hit at this year’s NRECA regional meetings.
“The Electric Cooperative Story” shows an artist’s hand sketching a series of cartoon-like images in black, red and green markers against a whiteboard. The action is sped up so that the history of electric co-ops and their seven principles is explained in 3 minutes, 28 seconds flat.
“I had a hunch that sketching the cooperative story for folks could make the cooperative difference real and memorable,” said Mary McLaury, NRECA vice president, education and training, who conceived the idea.
McLaury said she wanted a quick and easy visual to support the theme of this year’s regional meetings: Electric Cooperatives Build a Better World.