South Africa expresses keen interest in ‘Amul’ model – moneycontrol.com (India)

Impressed with the success story of Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells its products across India under the 'Amul' brand name, South Africa has expressed interest...

Impressed with the success story of Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells its products across India under the ‘Amul’ brand name, South Africa has expressed interest in following this model in its land.

Harris Sithembile Majeke, the High Commissioner of South Africa to India, and Mvuyo Mhangwane, the South African High Commission’s Counselor-Political, visited GCMMF’s facility at Anand yesterday to understand the ‘Amul’ model of dairy cooperatives, GCMMF Managing Director R S Sodhi told PTI over phone today.

They had come on the invitation of Gujarat government, he said.

Formed in 1946, GCMMF started off as a dairy cooperative movement in India. Today, Amul is a brand name that is jointly owned by some 2.6 million milk producers in Gujarat and managed by this apex cooperative organisation.

Read more

In this article


Join the Conversation