In 2010, Green Mountain Coffee Roasters (GMCR) purchased over 26 million pounds of “Fair Trade Certified” coffee, making the company the largest purchaser of any Fair Trade products in the world. Around 25-35% of the company’s total coffee purchases in 2010 were Fair Trade, while 32% were in 2009. In prior years, Starbucks had been the largest purchaser of Fair Trade coffee, with around 1-3% of its annual coffee purchases as Fair Trade.Since coffee represents the majority of retail sales of Fair Trade products each year, and “Fair Trade Certified” (administered by Fairtrade International globally and Fair Trade USA in the US) represents around 90% of retail sales of all Fair Trade certifications, GMCR would be the largest purchaser of any Fair Trade product under the various Fair Trade recognition systems. In the roughly ten years that GMCR has purchased Fair Trade coffee, such purchases have generated $9.8 million in additional Fair Trade premiums to coffee farmer organizations.
More at FTUSA press release.