The emerging frozen vegetable business is drawing the attention of FMCG majors. Cooperative giant Amul responsible for White Revolution in the country is assessing commercial viability to venture into frozen green vegetable business.
National Dairy Development Board-controlled Mother Dairy is the market leader in frozen peas with its Safal brand. After their fierce fight on the dairy front, Amul and Mother Dairy will now lock horns in the vegetable market.
Amul Dairy, the flagship of the Rs 9,774-crore Anand-based Gujarat Cooperative Milk Marketing Federation, has launched bakery products in the last couple of years and is aiming at strengthening its presence beyond traditional dairying in the processed food business.