Somerfield food conversion complete

The Co-operative Group has converted all own-brand lines in Somerfield stores to The Co-operative brand just 18 months after acquiring the business.

The Co-operative Group has converted all own-brand lines in Somerfield stores to The Co-operative brand just 18 months after acquiring the business.

The milestone means that, for the first time, all 3,000 plus Co-operative own-brand products are available to more customers across the Co-operative and Somerfield estate. The Group has adopted a best of the best approach to ensure previous best-selling Somerfield own-brand lines are now available in The Co-operative brand.  

An example of this approach is the value range, where The Co-operative adopted the popular Simply Value branding from Somerfield to create The Co-operative Simply Value range, which incorporates high standards and nutritional values.

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