Brand campaign award

THE Co-operative Group’s brand campaign featuring Bob Dylan’s iconic Blowin’ in the Wind anthem has won a prestigious green award.


THE Co-operative Group’s brand campaign featuring Bob Dylan’s iconic Blowin’ in the Wind anthem has won a prestigious green award.


It landed the Best Green Integrated Campaign at the Green awards in London last month.

The Group’s Director of Marketing, Patrick Allen, said: ”We have won many plaudits for our campaign, but it is extremely satisfying to have been chosen for this award by a panel of distinguished judges.”

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