Mr Greenacre was chosen as a result of his “long and illustrious career in travel” and his work for other industry organisations including ABTA, the Institute of Travel and Tourism and sustainable tourism charity, the Travel Foundation, as well as the Co-op Group.
He said: “This is a fantastic honour. I count myself very lucky to have had a great team behind me, who have worked so hard to make our business a leading influence in the industry, enabling me to make our voice heard on issues key to our business and the travel industry, such as tax, education, regulations and climate change.”
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