First Somerfield stores rebranded

THE Somerfield stores in Tonypandy, South Wales, and New Milton, Hampshire, have become the first in the UK to be converted to The Co-operative brand following the Co-operative...

THE Somerfield stores in Tonypandy, South Wales, and New Milton, Hampshire, have become the first in the UK to be converted to The Co-operative brand following the Co-operative Group’s £1.56 billion acquisition of the supermarket chain. 


Investing a total of almost £500,000 in refitting the two branches, the Group invited local schoolchildren from both towns to join the celebrations and officially launch the new-look stores.

Scores of shoppers gathered outside the Tonypandy Co-operative for the launch and were welcomed by store manager Mike Lewis, while at the New Milton store, manager Dani Ruiz-Perez said customer feedback has been extremely positive and many shoppers have already become Co-operative members.

Other Somerfield supermarkets refurbished and rebranded with a total investment of £3 million include Maltby, Padiham, Worthing Broadwater, Downend in Bristol, Hedge End in the South West, and Tonyrefail and Newbridge in Wales.

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