The Bank took first place in the ‘Cause Related Marketing’ category for its two-year Combating Climate Change campaign, in partnership with Friends of the Earth. The awards recognise inspiring marketing best practice and the contribution made to the success of business.
The campaign was run through the Bank’s Customers Who Care scheme and called on the Government to introduce more ambitious targets in the Climate Change Bill to reduce the UK’s carbon dioxide (CO2) emissions. It saw more than 22,000 customers write or e-mail their MP and resulted in every MP being lobbied by a Co-op Bank customer.
The campaign included a month-long national advertising campaign supported by communications with Bank customers and staff and in-branch marketing.
Melanie Phillips, Campaigns Manager at the Bank, said: “This award is testament to the significant level of support our customers gave during the Combating Climate Change campaign. The Customers Who Care scheme is important because it gives our customers a say on issues they feel strongly about and provides a voice to help bring about positive change.”
Tony Juniper, Executive Director of Friends of the Earth, added: “The Co-operative Bank’s support helped Friends of the Earth achieve its biggest victory to date — persuading the Government to introduce a groundbreaking new climate change law.
“We would like to say a big thank you to the Bank and its customers for their role in helping set the UK on the path to a greener future.”
The Co-operative Bank’s Customer Who Care initiative was launched in 1994, and has successfully campaigned on a wide range of issues relating to the Bank’s Ethical Policy, from a ban on land mines, to safer chemicals and trade justice. Through the scheme, the Bank has donated more than £4 million to over 80 charities and organisations.
The Bank’s latest Customers Who Care campaign marks the 60th anniversary of the Universal Declaration of Human Rights and it is working with Amnesty International to raise awareness and call for action on human rights issues.
For more information on the campaign visit: www.co-operativebank.co.uk/udhr.