The Co-op Group said average weekly sales of Fairtrade produce for the Fortnight were up 30 per cent on last year, with Co-operative Fairtrade 99 Tea one of the key drivers thanks to a 57 per cent sales uplift on 2007.
Meanwhile Midlands Co-op has reported its most successful Fairtrade Fortnight ever with sales of Fairtrade products increasing by over 26 per cent on a like for like basis compared to 2007.
East of England Co-op also reported a big increase in Fairtrade sales during the promotion, with sales up 130 per cent on the weeks prior to the event starting. A society spokeswoman said sales of Fairtrade 99 tea was up 188 per cent while sales of smoothies increased by 972 per cent. Fairtrade wine sales rose by 379 per cent.
• Further details in Co-op News, published April 1st.