TV presenter, gardening expert and writer Alan Titchmarsh has launched Southern Co-operatives’ Community Support Card scheme in aid of Cowes Inshore Lifeboat at the Isle of Wight store.
Mr Titchmarsh, a long-standing patron of the Lifeboat, was joined at the store by the charity’s chairman Chris Greenham and crew members.
Through the Community Support Card scheme, donations are given to a worthy local group or organisation when participants have their cards swiped at point of purchase. The amount raised is dependent upon how many customers use their cards as, with each swipe, Southern Co-ops donate 3p in every £1 spent.
In our picture, Alan Titchmarsh shares a joke with Cowes Co-op check-out assistant Lesley Scott.