Both the Group and Midcounties have urged other societies to follow suit to end the anomaly which currently results in Co-op customers being denied their full dividend if they stray out of their normal shopping areas.
Customers signing up for Midcounties’ Co-operative Membership will also receive a dividend at Group stores and businesses and vice versa.
The initiative will be expanded further from January when the 1,157 outlets previously operated by United Co-operatives will also operate the profits membership scheme and will recognise the new Midcounties card, which — like the Group’s — features the honeycomb image and the bee logo.
• Further coverage in the News, published Tuesday August 21st.
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