MIDCOUNTIES Co-operative, which operates a range of food stores and other businesses in Worcestershire, Gloucestershire, Oxfordshire and Shropshire, is mobilising resources following the widespread flooding in the region.
The society is bringing in emergency supplies of bottled water to areas most affected and has established an emergency response centre in Carterton, Oxfordshire.
PR manager Adrian Barradell said: "Our priority is to do as much as we can to support the affected areas and keep our community stores open and stocked.
A key action is to support communities in Gloucestershire and Worcestershire, where there are many homes currently without drinking water."
Added Mr Barradell: "To help alleviate the situation, all available bottled water supplies from all of our possible suppliers are now being diverted specifically to the stores in the affected region."
Deliveries of key products including bread and milk are also being increased.
Five of the society's retail stores and some other businesses in the affected region are also closed today (July 23rd) and the co-op also closed it's Head Office in Botley, Oxford, as the risk of flooding increased. Around 300 staff were sent home.
Also closed is a key resource for the business the CDC (Chill Distribution Centre) in Osney Mead, Oxford, which supplies the society's 150 food stores.