BEN & Jerry's has launched the world's first Fairtrade ice cream.
As well as sugar, the ice cream contains Fairtrade certified vanilla sourced from four co-operatives of smallholders in India.
Luis Ruiz Diaz, a sugar farmer from the Manduvir? co-operative in Paraguay, said: "With Fairtrade, the farmers have more motivation for the future, and they are caring for their land.
"They can now improve the standard of living for their families and the community, and ensure more education for their sons and daughters."
The ice cream is now available in selected Co-op stores.