MIDLANDS Co-op has announced plans to become a Corporate Partner of The Prince's Trust.
The three-year sponsorship deal will enable The Prince's Trust in Staffordshire to continue helping young people across the county.
Head of Community & Co-operative Affairs at Midlands Co-op, Cyrrhian Macrae, said: "As a community retailer we are always looking at ways we can put something back into the local areas we serve.
"Becoming a corporate partner to The Prince's Trust is one of a number of ways we are supporting our local communities. We know that The Prince's Trust does a lot of good work with young people and we are delighted to be able to work together for the next three years."
Midlands Co-op, which is based in Lichfield, already has links with The Prince's Trust through its Training and Development Manager, Alison Hodgens, who currently acts as a business mentor to the charity.