IT'S not often that a retailer makes a special effort to persuade members and customers not to buy something from them.
But that's exactly what Leeds Co-operative is doing this week during "Cancer Prevention Week" from 22 to 28 May.
Stickers in storewill show the message: "Why not make this your very last pack? Go on – give up now."
Alan Gill, Chief Executive of Leeds Co-operative Society explained: "While we always respect the right of members and customers to chose, and never try to dictate what they should buy from us on health or any other grounds, we do feel a responsibility and duty of care on this issue.
"Our co-operative values include a belief in caring for others and demonstrating social responsibility so, during Cancer Prevention Week, we feel a need to encourage smokers to change their habits for their own and their families' sake.
"As an independent co-operative business we are not governed by share-holders with ambitions to make more profit by any means possible. Our vision is to help create a better society – and that includes making health recommendations – even if the overall effect could damage our sales.
"Our members, who own Leeds Co-operative, back our approach to healthy living. We hope customers and their families are around to shop with us for a very long time to come."