Midcounties Co-op makes retailing history

THREE Midcounties Co-op stores in and around Oxford have made history by becoming the first UK supermarkets to install innovative finger scanning technology which allows shoppers to pay...

THREE Midcounties Co-op stores in and around Oxford have made history by becoming the first UK supermarkets to install innovative finger scanning technology which allows shoppers to pay for their purchases without using cash, cards or cheques.

Pay By Touch, the biometric authentication company behind this potential retailing revolution, say the scheme is safe and secure and will help reduce queues at check-outs.

Customers enrol online or in store free of charge and have their finger scanned once at participating stores. The scan is linked to the shopper&#039s bank account to facilitate quick and secure transactions.

Bill Laird, Midcounties Co-op&#039s Chief Operating Officer – Retail, said: "Initial response from our members to this new service has been very encouraging and we are delighted to be the first UK retailer to offer a more secure and convenient way to pay and receive dividend points.

"Our customers are embracing Pay By Touch because it helps them get through the checkout faster without having to hunt for cards, cheques, wallets or purses."

Pay By Touch founder and Chief Executive John Rogers commented: "Over 2.3 million shoppers in the United States are already using Pay By Touch to pay, access frequent shopper programmes and cash cheques at over 2,000 retail locations.

"This reflects the enormous interest consumers have shown in a faster, more convenient and secure way to pay for their shopping."

• The Midcounties stores offering the Pay By Touch facility are at Headington and Summertown in Oxford and at Carterton in Oxfordshire.

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