THE Co-op has topped a league table of supermarkets drawn up by the National Consumer Council, which puts retailers under the spotlight on nutrition and health in its Healthy Competition report.
The Movement takes pole position in the NCC's annual Health Responsibility Index featured in the report, which highlights good practice and identifies ways in which retailers can go further and support nutrition and public health goals.
Top marks were awarded to the Co-op's nutrition labelling, which was praised for giving full and "customer-friendly" nutrition information on all products – including economy – and for translating sodium into salt.
The information provided by the Co-op Brand customer careline was also given full marks for being the only helpline able to answer questions "confidently and fully", according to the NCC.
In addition, the Co-op was top scorer for its work on reducing salt content and was also singled out as the only retailer to have an explicit policy for promoting "healthier" foods as part of its in-store price promotions programme.
Debbie Robinson, General Manager Retail Brands at the Co-operative Group, commented: "We welcome the recognition the NCC has given to nutrition labelling, which the Co-op has pioneered since 1985.
"This is backed up by the excellent information service provided by our hard-working customer relations team, which fully deserve the praise they have received in the report."
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